Decision marks return to TV after seven-year absence.
Swinton Insurance has confirmed the launch of a new £7.5m television advertising campaign, starting with a slot during Coronation Street on 3 March.
The total spend, £100,000 more than the £7.4m the high street broker was fined by the Financial Conduct Authority last year for mis-selling add-on products to customers, is “in support of its transformation programme”.
The campaign will be the first time since 2007 that Swinton has advertised on television, and will be supported by print adverts in the national media and an online display and social campaign.
The broker has also changed its logo as part of the process.
The motor and home-focused advert will feature 2013 Britain’s Got Talent winners, Attraction.
Gerald McLarnon, marketing director at Swinton, said: “We have chosen to return to commercial television to promote Swinton’s people-centred approach – highlighting that the Swinton personal touch differentiates us in the UK.
“Through the use of Attraction’s amazing creative talent we’ve brought our brand essence to life and this campaign also reflects a wider transformation of our business which we are really excited about.”
source: www.insuranceage.com