Co-operative Insurance has launched an advertising campaign comprising TV, radio, digital and direct mail ads in a bid to attract new customers.
The campaign has cost the company “around £6m,” a spokeswoman confirmed.
The insurer is in the process of being sold as part of a bid to help bolster the finances of its parent, the Co-operative Banking Group.
The two 30-second TV ads, which will air for the next three months starting today, are the insurer’s first since 2009.
The TV ads will focus on Co-op’s core personal lines home and motor insurance products.
Co-op Insurance commercial director Lee Mooney said: “Our aim is to present the strength of our product offers and service standards with warmth and simplicity – no gimmicks.
“We think we can cut through the competitor noise with the clarity and honesty of our campaign by portraying everyday scenarios that people will really relate to alongside straightforward product offers.”
source : www.insurancetimes.co.uk